Writing a Webinar is similar to writing a podcast, with the exception that you are most often live and will have PowerPoint during the Webinar and questions to ask afterwards.
Create the topic first, then the script, then the PowerPoint.
The topic should be clear and limited. Most Webinars run for one hour. Write a script. If you are using PowerPoint, do NOT create slides with bulleted lists of unrelated topics. They belong in the Notes section. Tell a story with PowerPoint, keep away from bulletpoints.
Webinars don’t give the host feedback, as live meetings do. It’s more like giving a speech in the dark.
Webinars should follow speech and podcast rules for structure:
- Introduce the topic in a broad, big picture
- Limit the topic to what you will cover in the hour you have
- Create an opening that uses facts, a question, or a startling statement.
Because the audience may include individual listeners (not groups), you will have to let them know if a statement is startling. Do not use humor. Humor demands feedback and Webinars don’t have feedback.
In the middle section, present your facts.
Give your reader a clue, “You’ll hear three important points for planning your retirement.”
- Support your facts.
- Use PowerPoint for emotional impact.
- PowerPoint was not designed as a report.
If you are sending a summary or a report, do not use the PowerPoint presentation. It wasn’t designed to be a report.
Summary
Create a strong ending by using a quote, a supporting fact, or a benefit to the audience.
Wrap up the Webinar by restating the important facts or by a call to action.
If you are going to send notes, tell people how—download or email.
Ask for questions.
Handling Webinar Questions
Repeat the question to make sure you know what the questioner wants to know.
Answer the question briefly. Briefly is the key.
Ask the questioner if your points answer the question.
If not, allow the questioner to rephrase the question.
Once the question is answered, say, “Does anyone else have a question?”
Wait about 10 seconds before wrapping up with the ending.
Thank people for coming and reminding them how they will receive notes.
NEXT: Setting up your Webinar.
Quinn McDonald is a writer who creates and runs business communication training programs. (c) Quinn McDonald. 2007, All rights reserved.
