Stone-Age Marketing

One of the things about the West that charms me is the inventiveness of the people. Many people here xeriscape–no lawns, crushed granite and native plants dot the front yards. And there are people who happily market their services and products in that environment.

bags of stone with a message

bags of stone with a message

They use small plastic bags, about 2-inches x 3 inches, put in a small card with a description of their product or service, put in a few chunks of granite, seal the bags and toss them onto your front yard. I see them when I walk in the morning, bags left by slow moving cars that could easily be mistaken as a hit-man cruising the neighborhood (if you’ve watched all seasons of the Sopranos). Well, not really. Mostly the cars are several years old. One person drives, the other one flings the marketing bags onto yards.

I’m not saying I love them, you have to go pick them up and dispose of them, but I do think the idea is clever. Never a loss for getting your name out there.

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Surprising, however, is how many people feel a need to tell you they are

Information side of bag o'rocks

Information side of bag o

Christian or love Jesus. (In the bag on the right, you can see the fish symbol.)  Again, it’s charming that the worker and his company love Jesus, but I don’t find that a deciding factor in landscaping, pool care or painting. Even if Jesus’s dad was a carpenter. I guess people do use that in the decision-making factor, or it wouldn’t be so prominent on the marketing material. And that opens up another whole line of thought. . . .

–Quinn McDonald is a writer and a certified creativity coach. She wonders about a lot of things and lives happily in ambiguity. See her work at QuinnCreative.com