We outgrow our clothes, we suddenly like a different color palette, our hair and shoes change. The time has come to change my logo and the business cards I still use. (Turns out that in a digital age, a business card is a good reminder of who it is we’ve met and what they do.)
I value companies that never change their logos. And for big companies, it is important to retain a corporate image to keep their brand recognition high.
The logo above is what I’ve been using for the last five years. Now that QuinnCreative is growing into a new direction, it’s time for some changes. (I am bringing creativity and innovation back into the corporate world. In a time where innovation and change are major themes, creativity is a necessity, not a nice extra.)
I will always use pencils, and love them. When you own the company, you depend on name recognition, and I needed a card with my full name on the front. To make it easy for people to remember who I am. QuinnCreative will always be the name of the company, but to find the book on amazon.com you have to know my last name is McDonald.
I wanted an identity that was clean, simple and strong. So I turned to Michael Noyes, an old friend, graphic designer and calligrapher to develop a theme. We looked at several typefaces, and I wanted one with a well-developed “Q.” One of them looked like a computer on/off button, and Michael used it to create my new logotype:
And there are choices of color:
So what do you think of the new image?
––Quinn McDonald combines words and color in collage and helps people thrive through change.