Being a book author means you also have to do your own marketing. Most publishing companies don’t do as much as they did five years ago, and some do nothing at all. That’s now the writer’s job.
So I try to schedule book events rather than book signings. Events are more interesting and have a better chance of attracting people. Libraries are a good place to do an event. You are guaranteed to get people who like reading at a library.
I called a library to arrange a book signing for my book, The Inner Hero Creative Art Journal.
We join the conversation in progress, as it slides inexorably downhill:
Me: . . . so I wondered if a book signing would be a good mix for your events this summer.
Librarian: Well, I don’t know, maybe if you did a children’s program. . .
Me: The book is really for adults who keep a journal.
Librarian: We are looking to do more performance art this summer, with guests from far away.
Me: Oh. I would have thought you’d be interested in your local writers, too.
Librarian: Look, it’s not like you are exactly J.A. Jance.
What a great praise for J.A. Jance, a writer of mysteries and suspense books who used to live in Tucson and now lives in Seattle. I’m a fan. So I wrote her and told her the story.
Many years ago, the same thing happened to her–except she was told “You are no Norman Mailer.” And then, incredibly, she told me two lesser-known libraries that had been helpful to her before she had several books on the New York Times best seller list.
None of us are all everyone wants us to be. What makes us great is the willingness to be who we have become. With some work, that is better than who we used to be. Because, great or not great, we can’t be anyone else.
–-Quinn McDonald is happy about her book. She is always impressed with the kindness of another writer.