Jennifer Lee is the author of The Right-Brain Business Plan: A Creative, Visual Map for Success. (This Jennifer is not the author of Frozen, this Jennifer runs Artizen Coaching.)
If you run your own business, you have either avoided business plans or mastered them. There’s not much room in between. Lee’s idea is that business plans are left-brain based and that makes them hard for right-brain people. So she wrote a book that helps right-brain people write that business plan.
The book is laid out with lots of color and worksheets (which you can download from her website.) Many of the steps look like art projects. If you like the idea of mind mapping, you will love this book!
She has a left-brain, logical approach (with process steps) on how to use the book and why you should have a business plan. Then she helps you do it, creative style.
Chapters in the book:
- The Skinny on the Right-Brain Business Plan Process and Structure
- Where Is Your Business Headed, and What Do You and Your Company Stand For?
- It’s a Big World Out There–Where Do You and Your Business Fit In?
- Find and Connect with Your Perfect Customers?
- Develop a Financial Plan with Fun and Flair
- Build a Creative Playground of Business Support So You Don’t Have to Go It Alone
- Make Your Plan Real with Goals, Strategies, and Action Steps
- Put the Finishing Touches on Your Right-Brain Business Plan
- Keep Your Right-Brain Business Plan Alive
Book Info: 220 pages from New World Library
It’s an interesting book, I bought it because I’m always interested in new approaches to old ideas. And I am always interested in how very different people communicate with each other.
Giveaway: I’m giving one book away on Thursday (August 7, 2014). Leave a note in the comments if you want to be entered in the drawing for the book. Check back on Thursday’s blog and see if you won!
Who Won the Book? The winner of The Right-Brain Business Plan is Barbara Storey! Congratulations, Barbara! Drop me an email and let me know your address and the book will be on its way.
Disclosure: I purchased the book on my own.
––Quinn McDonald is interested in how people handle new ideas and change. She is a creativity coach who helps other people re-invent themselves and deal with change.