Freelancers know a lot about time. About not having enough of it. About deadlines. About approaching deadlines. (Sometimes about missed deadlines.)
Nothing takes “only five minutes.”
My clients say it all the time, “How long could it take to write that headline? Can’t take more than five minutes?” “Answering an email takes just a minute. You can write five emails in five minutes.”
Nothing called “work” takes just five minutes. Even if you don’t count prep time. To answer an email, I have to read it carefully and figure out what the person wants. (Often it’s hidden in the middle of a paragraph, behind the background and details). Then I have to decide how to best answer it. Then write the email and store the draft while I answer others, then re-read it for dumb errors.
Lesson #1: Do not let the client push you into a time frame that doesn’t work. Set a time frame that is reasonable for the speed at which you work. You may lose clients that way, but better to lose a client by smart time management than through stupid mistakes caused by rushing.
Stop believing the travel time on Google Maps. People who made the maps don’t dash back into the house because they forgot a folder or a water bottle. They don’t have the same traffic and road construction I do. They don’t go to the bathroom when they get to an appointment to make sure there isn’t something stuck in their teeth.
Lesson #2: Add at least 30 minutes to commuting time. This sounds like it will waste time, but it can be a big deal. One client location is 31 minutes away by Google Maps. I have never been able to make the trip in under 45 minutes. Doesn’t matter why–if I don’t want to be late, I have to leave more time for the longer drive.
What if I am too early? I bring a nonfiction book that I’m reading. Something I don’t mind if the client sees. Example: Wabi Sabi for Writers rather than The Joy Diet. Love Martha Beck, but I don’t want to explain it’s not really a diet book or discuss diets with my client. E-readers are excellent for reading without broadcasting the title.
Time moves at different rates. Some days I can race through work, other days I have to drag and kick myself through the same work. I don’t know why it is, but on dragging days, time needs to be adjusted–it will take longer to do ordinary tasks.
Lesson #3: Stop over-scheduling yourself. You can’t keep up the pace. Leave a half day every week to catch up. I don’t book coaching or training clients on Fridays. I’m never bored on Fridays, and frequently finishing projects that got delayed, needed more research, got pushed aside. And if the week has gone well, and I have to find a coaching slot, Friday can work for that, too.
—-Quinn McDonald still thinks time moves differently on different days, but at least she knows what time it is.