You are reading a mystery book or a thriller, and can’t put it down. It’s late at night and you begin to wonder if you locked all the doors. What you are reading is coming off the page and making you feel creeped out. Your imagination has turned words into video. Reading is a visual experience.
If you read a wonderful, fat book about a family, you don’t want the book to end. You love the characters, you feel you know them. You could describe them and entertain them. Words are not only visual, but story-telling is emotional–it triggers emotions of compassion, anger, community, fear, love, friendship.
Some writers can create such vivid images that our brain not only translates them into our lives, but we believe we have experienced the events. Our heart pounds, our eyes well up with tears. A good book is an emotional experience. A sensory experience. A visual experience.
In the long battle of design v. writing, I’ve always been on the side of writing. Yes, of course, because I’m a writer. But also because I know that your imagination is so much bigger and stronger than the image someone interprets for you.
—Quinn McDonald is a writer and certified creativity coach